SmartMove: Promoting Public Transport Use in Rural Areas

SmartMove: Promoting Public Transport Use in Rural Areas

Source of funding

European Commission

Name of client/donor

University of Natural Resources and Life Sciences, Vienna

Overall project value

EUR 154,933


February 2014 – July 2016

Beneficiary countries

Austria | Germany | Greece | Poland | Portugal | Spain

Number of staff


SmartMove was an EU project in eight European regions to advance innovative marketing and mobility solutions in order to promote public transport use in rural areas.

The goal of the SmartMove project was to increase people's awareness and use of public transport through active mobility consultancy (AMC) campaigns, a form of direct marketing in which citizens are approached in order to collect feedback about their experiences of public transport use.

The AMC concept had already been successfully implemented in the context of an interregional bus rapid transit system in Austria, and as part of the SmartMove project it was further developed and used in eight European regions. The focus of the project was on public transport feeder systems, which include any type of motorised or non-motorised forms of mobility that help passengers to reach their nearest bus or train stop.

Within the consortium implementing the SmartMove project, the REC was the leader of the Communication and Networking work package. It was responsible for developing a marketing plan; producing a range of printed products such as brochures, factsheets and posters; developing and maintaining the project website; disseminating project news via an electronic newsletter; and promoting the project at events and by means of press releases. All project activities and achievements can be found on the regularly updated project website.

  • Awareness raising
  • Communication
  • Information dissemination
  • Knowledge transfer
  • Publishing


Project Publications