The SmartMove project hopes to make public transport a more attractive option for people who live in rural environments. As described on this newly created project website, SmartMove uses personalised marketing campaigns, known as active mobility consultancy (AMC) campaigns, to focus on the special needs of travellers. The project will carry out eight simultaneous campaigns in eight rural regions in Austria, Germany, Greece, Poland, Spain and Portugal. In each region, hundreds of households will be contacted. Based on successful campaigns carried out in Waldviertel, a rural region northwest of Vienna, it can be assumed that individualised door-to-door information campaigns typically result in 15-20 percent of the target audience switching from private car to public transport.
SmartMove, funded by the Intelligent Energy Europe programme, is carried out by eight partners and will run for 30 months. The REC is involved in the SmartMove project as work package leader for marketing and dissemination. The REC is responsible for developing a whole range of online and print products for SmartMove, and also for promoting the project across Europe.