ELPROM

ELPROM

Source of funding

Czech Republic

Name of client/donor

Czech Ministry of Environment

Topic area

Smart Cities and Mobility

Overall project value

EUR 26,685

Date

March 2013 – February 2014

Beneficiary countries

Czech Republic

Number of staff

2

By promoting and popularising sustainable mobility options, with an emphasis on electro-mobility, the project was designed to contribute to improving urban public spaces by reducing the pollution associated with conventionally powered vehicles.

The project aimed to highlight the potential of clean mobility technologies and bridge the gap between innovative solutions and public perceptions, helping to make people aware of the benefits of clean transport and encouraging them to change their mobility choices.

The project contributed to popularising clean transport technologies via a nation-wide awareness-raising and public education campaign. The campaign drew attention to the different available forms of sustainable mobility, including electro-mobility options as well as car- and bike-sharing systems.

A set of marketing and awareness-raising tools were produced. These included a project logo and website, printed materials and newsletters, online videos, Internet seminars, online banners and social networks. The project website served as a mobility information and communication platform (in Czech only).

  • Communication
  • Information dissemination
  • Awareness raising