Participation Report analyses EUROPEAN MOBILITY WEEK 2018

December 18, 2018 | By Jerome Simpson

The 2018 EUROPEANMOBILITYWEEK Participation Report has been released, providing a statistical overview of the year’s campaign. The report identifies participation rates in each country, allowing the reader to see participation trends over the past decade. The report concludes with an analysis of the statistics provided, contextualising the data and offering advice to ensure the campaign continues to succeed.

With 2,792 towns and cities participating from 54 countries, 2018 proved to be the most successful edition of the campaign yet.  As in previous years, Austria, Spain and Hungary were the top three countries in terms of participation. Austria retained the top spot despite registering 18 fewer cities than in 2017, while Spain and Hungary both improved on last year’s total.

Besides these three, there were some remarkable showings from elsewhere, including triple figure performances from Italy, Poland and Russia, while Belgium and Portugal just narrowly fell short.

There were also marked improvements in participation levels over last year in several countries, including Belarus (+18), Moldova (+17), Serbia (+13), Turkey (+19) and Ukraine (+38). Overall, 19 countries broke previous records, a figure that includes five newcomers to the campaign (Georgia, Moldova, Mongolia, Peru and South Africa).

Despite this high participation level, however, the number of towns and cities opting to take part in Car-Free Day fell to 1,153, a fall of 199 compared to 2017. Permanent measures implemented rose to 8,847, up from 7,993 in 2017.

In addition to participation trends, the report also looks at the campaign website (www.mobilityweek.eu) and the growth of the EUROPEANMOBILITYWEEK social media channels.

Campaign highlights from across the world are displayed on pg.32 of the report, giving the reader a selection of good examples to draw on.

To view the report, click here.


TAGS: MOBILITYWEEK | mobility campaign

: 2,337 views