Executive Summary

Project Background

In 1997, the Regional Environmental Center for Central and Eastern Europe (REC) published the first volume of the Environmental Technology Market in Central and Eastern Europe, focusing on the Visegrad countries (namely, the Czech Republic, Poland, Hungary and Slovakia) and Slovenia. As a follow up to that report, the REC extended its geographic coverage during the course of 1998 by performing a similar survey of environmental businesses and technology providers in the Baltic countries (namely Estonia, Latvia and Lithuania).

As with the first survey, the objectives of this report were to examine the environmental policies and priorities in each country, to review the most pressing environmental problems and to identify the demand for environmental technologies and the major end-users. The secondary objectives were to examine the purchasing preferences of domestic buyers and to present the main competitors active in the local markets of Estonia, Latvia and Lithuania.

The content of this report is largely based on formal personal interviews with a cross-section of senior-level actors from the environmental technology market, including representatives of industry, municipalities and environmental businesses. Up to 100 professionals were interviewed in each country. The research was carried out between October 1997 and April 1998.

Overview of Environmental Problems and Priorities

In each of the surveyed countries, significant environmental damage has occurred. Heavy industry has been one of the main causes, and despite a decline in manufacturing activities and a corresponding reduction in environmental pollution in recent years, the problem persists.

While poor quality drinking water and air pollution are the most frequently cited environmental problems, wastewater and solid waste management, and pollution from transport remain significant challenges. Environmental pollution is particularly heavy in industrialized areas.

In the Baltic countries, the major environmental priorities outlined by the respective governments are water protection and air pollution prevention. National environmental policies focus on air emissions, specifically from power generation facilities and other large industrial sources, and tend to be the main targets of environmental regulations. The goals within the water protection sector are to increase the number of residences served by sewage disposal facilities and potable water systems, to protect groundwater resources, and to construct and manage adequate wastewater treatment facilities.

In the near future, air pollution control and water protection will remain a high priority, although there will likely be a shift in focus toward regulating emissions from small and medium-sized enterprises and the treatment of waste discharges. Air pollution from transport is expected to grow as the number of road vehicles continues to rise. Although the transport sector is not currently regulated, this is likely to change in the future. Water management, specifically wastewater treatment, will most likely remain a priority focus in the coming years. The construction of modern wastewater treatment facilities is a priority in all three countries, while waste management, a significant problem, is expected to remain a growing concern. The majority of landfills in the Baltic countries do not have the capacity to handle hazardous waste.

Environmental Expenditures

The total environmental spending of Baltic state governments has decreased in comparison with expenditure figures from the early 1990s. This does not, however, indicate a decrease in the importance of the environment as a national priority. Instead, it illustrates the fact that governments in the region are facing issues of varying importance and that their limited budgets must be carefully allocated in order to address these issues.

The distribution of expenditures within the environmental sector corresponds with the national priorities of Estonia, Latvia and Lithuania. Environmental expenditures in Estonia have remained greater than 1 percent of GDP for the past few years, while Latvia and Lithuania's have fallen below this level. The expenditure for all three countries totaled USD 136 million in 1996, with Estonia's spending accounting for more than half of this figure. It is expected that the environmental expenditures for the region will grow at a rate of between 4 and 8 percent in the coming years, with a change anticipated in the sources of funding for environmental projects. Currently, most financing comes from the state budget (including state environmental protection funds), municipal budgets and investors' own funds. Over the next few years, however, a greater amount of funding is expected to be made available from business contributions while state budgets are expected to decrease.

The bulk of environmental expenditures are channeled into water-related projects, followed by air protection. Waste management activities are the third largest priority area. Most state financing tends to concentrate on the construction of wastewater and sewage treatment facilities and public water supply projects. The remainder is allocated to air protection and waste management, although to a large extent, the costs incurred in the latter categories are met by industrial plants and municipalities.

Demand for Environmental Technologies

The major end-users of environmental technologies, as indicated by the survey, are municipalities, the power generation sector and major industries, such as textile, chemical, paper and food processing. Aside from the normal financial constraints, the purchase of environmental technologies does not pose any significant problems. There is a fairly wide range of products available on the market at varying costs.

The demand for environmental technologies tends to be driven by national priorities in each country. Overall, demand for environmental technologies is moderate to relatively high. Most technology categories show moderate levels of demand with a few areas identified as being high in demand. Technologies related to water, for example, were moderate in all three countries. Estonia indicated high demand for wastewater technologies, Latvia indicated high demand for waste and energy technologies and Lithuania indicated high demand for all categories except water. Technologies related to power generation, and municipal, industrial and hazardous waste management were rated high in demand in all countries.

In the coming years, the focus of pollution reduction measures will remain on the use of end-of-pipe technologies, although an increase in demand is expected for pollution prevention and waste minimization technologies.

Information Channels

There are no effective channels for the formal distribution of information concerning environmental business opportunities in the surveyed countries. Instead, survey respondents tend to rely on participation at trade fairs and exhibitions, reading environmental publications and local newspapers, and maintaining contacts with colleagues in similar sectors. Although Ministries of Environment are good sources for general information, they do not tend to provide information on project opportunities.

Each country has recently enacted legislation regarding public procurement and tendering procedures. This requires the formal announcement of tenders for all planned acquisitions involving the use of public money. However, at this point, most of the surveyed experts were skeptical as to its usefulness in ensuring the availability of information on project opportunities.

Competitive Strengths and Weaknesses of Local and Foreign Technologies

Most experts consider best-technologies or best-practice criteria when making purchasing decisions, but price also plays an important role. The country of origin of the product is less significant. Where local products are not readily available on the market, slight preference is given to purchasing foreign technologies from a local representative compared with buying directly from the producer abroad. Low price, ability to customize, and good value for money were mentioned as the greatest strengths of local technologies. In contrast, foreign technologies were considered to be of high quality, user-friendly and both reliabile and durable. Other significant factors affecting purchasing decisions include the availability of good after-sales service, credit and purchasing schemes.

The major barrier to purchasing a foreign technology is the high price, according to the majority of respondents. Other barriers include the lack of reliable product information and a scarcity of information concerning suppliers. However, this concern is not exclusive to foreign technology providers; a similar response was received regarding local providers as well.

Profile of Environmental Businesses

Since 1990, the market for environmental technologies and services has grown steadily in all the surveyed countries, leading to the dynamic development of local environmental businesses. However, compared with other CEE countries (e.g. the Czech Republic, Hungary or Poland) the environmental business sector in the Baltic countries is small. This is not surprising given the history of the countries, their small populations and limited environmental budgets. It is estimated that between 150 and 200 small and medium-sized enterprises are currently active in the environmental market, with that number continuously growing. The majority of companies are service oriented. Although a number of companies were established before 1990, a significant number are young, with more than 70 percent established after 1990. Most of the environmental businesses founded after 1990 are small and privately owned companies. More than half of the survey respondents employ 10 or fewer full-time employees. Overall, the number employed in the environmental business sector is not significant.

Conclusions

The environmental technology market in the surveyed countries is small and competitive, however, business opportunities exist for technology providers. In particular, waste management, wastewater and energy-related technologies are the most promising areas for the coming years. The majority of purchases are based on the best-technology criteria and reasonable prices. The country of origin is not seen as a critical factor. Suppliers can expect market success if their products are of high quality and are reliable. Foreign cooperation can be beneficial because foreign businesses generally have better marketing expertise, access to financial resources and modern technologies, while local companies have better knowledge of local market conditions and rules. Finally, during the next few years the environmental market will be strongly driven by the EU accession process.


REC * PUBLICATIONS * ENVIRONMENTAL TECHNOLOGY MARKET - BALTICS * EXECUTIVE SUMMARY

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