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Effective communications
 

 

The mere existence of information does not necessarily mean that the information will be transformed into knowledge to be used for positive change. It is equally important that the information be communicated in such ways that users are facilitated to transform information into knowledge which they can use, recognising that choosing the most effective communications channel depends on the nature of the users themselves. There is a need to add value to existing information so users can better use it and turn it into knowledge for themselves.

Urban sustainability information is communicated in many formats, from electronically generated to more traditional forms. Most notably, the increase of information on the Internet has exploded, particularly in developed countries and countries in transition. Recent research, however, indicates that high-level decision-makers rarely use the Internet for gathering information. Language barriers also pose significant problems.

For Internet communications, more effective information architecture is required, especially for linking multi-disciplinary concepts related to issues of sustainability. It also needs to be clear, simple and easily navigable.

While the growth of the Internet is also evident in developing countries, more traditional forms of information dissemination and communication still predominate. The linkages between electronic and traditional forms of communication, however, have not been adequately identified or implemented. Those communicating information related to sustainable cities must incorporate these concerns.

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