E L E C T R O N I C
Your home on the Internet
Advertising is something that is needed by trainers and training institutions to help reach the wanted target audience. A problem is how to identify this target audience. It can take a lot of time and money to spread the word about your training services. However, this can now be done more simply through the Internet. You don't have to find your audience, let it find you. The Internet is not only to obtain information, but also to give it. For trainers who want to get their products and services known to others, the Internet can help. Today more and more people are hooking up to the Internet and creating a "Home Page."
A home page is basically what the Internet users see when they access your website. It can give any type of information about an organization, group, etc. A home page consists of words, pictures, symbols, almost anything you can think of which can be placed into a computer. A home page can be easily accessed through the Internet by users who are interested in the topic. Businesses, governments, organizations, individuals and even environmental trainers are now advertising over "The Net." Many prospective "Home Pagers" usually ask two main questions: 1. How much will it cost? 2. How difficult will it be to do?
Have no worries! It is as easy as typing in a site address to begin your own home page. There are many organizations that are in the business of helping people to create one. The prices average around $30 to set up one. This home page represents you, so make it look good. Here are a few helpful tips:
- Look at different home pages to get an idea of how others look.
- Write down a list of things you would like to share with others.
- Choose the most important information which conveys what you want to say, keeping in mind that you are selling your training activities through words and pictures.
- Think of illustrations that support your advertisement.
- Keep it simple. Your home page can be expanded later.
- Ask others how they set up their home page.
- Search around for a good bargain when choosing the business which will help you to create your home page. You can apply for a free page at several places. http://www.geocities.com is one of them. Check it out. They give you 2 MB of absolutely free space to unleash your creativity.
- Advertise your home page. See http://www.linkexchange.com to advertise it and http://www.yahoo.com to have your name entered on a list.
To help you start the process of creating your very own home page, here are a few websites to check out:
- Don Holub, Tamas Magyar
REC * EMTC * PUBLICATIONS * INSIGHT * WINTER-SPRING 1997
